07 Feb

The Brothers Haier

It’s been a long time since we’ve written about the more commonplace things that go on here in the PRC. We forget that our family back home in the States wants to know about even the most mundane aspects of life here. To be honest, our life here is so similar to life in the US, that I sometimes feel like Dreamy Smurf in the episode where he became AstroSmurf. That was the one where Dreamy wanted to explore outer space, so he built a giant rocket. The rocket didn’t work, but the other Smurfs knocked him out and brought him to a volcano and dressed up in costumes and pretended to be aliens. If you don’t remember that episode, you can find a great synopsis in the description of Dreamy Smurf here. Anyway, life feels so regular here that I sometimes think all of my family and friends drank a potion that made them look Asian and they’ve just been goofing on us for the last year.

And then something happens that reminds me we’re not in Kansas.

In light of the recent Aqua Teen Hunger Force scare in the US (never thought I’d be typing that), I thought I’d share a bit of cartoon comedy from this side of the Pacific. When we first arrived in China, I was surprised by some of the logos Chinese companies use to market their goods. Far and away my favorite is that of the Haier corporation, one of the most powerful corporations in the PRC. I give you the Haier brothers.

HaierKidPower

That’s it. Two kids standing around getting cuddly in their speedos - one’s eating an ice cream cone and the other is giving a thumbs up sign. They are adorable, no? But so many questions are raised. Why the different skin tones? Haier’s a Qingdao company. Qingdao has a rich history and was strongly influenced by German occupation. There are still many German companies here. Perhaps Haier started as a joint-venture with a German company. The ice-cream lickin’ kid is the very image of a nordic uber-tyke. Maybe he represents Germany to the Chinese consumer.

If that’s the case, is the other kid supposed to be Chinese? Why are they standing around in their Speedos? And I’ll admit that it’s probably just me, but as a corporate logo, isn’t it a little pervy? It feels like that Diff’rent Strokes episode where the pedophile bike shop owner gets Arnold and Dudley to take off their shirts and flex.

When we got to Qingdao, we started spotting the Haier kids everywhere. Haier is good enough to post the Haier kids on Mount Lao as trail guides.

Trailblazers

They’re also hocking Haier stuff at Suning Plaza. This picture represents China for me in a million ways I can’t describe.

OptimisticHaierKid

Giant, inflatable versions even show up at the Qingdao International Beer Festival, or, as we like to call it, The. Worst. Beer. Festival. Ever.

But before this morning, I had no idea of the Haier brothers’ greatest accomplishment. They are coming, America. They are coming to take over. And unlike the Aqua Teen Hunger Force, the Haier Brothers mean business.

Apparently they were made by a wizard. And they’re actually robots. Or something like that. It all sounds a bit too much like a Nation of Islam treatise on the origins of the white man to me. Either way, they’re on a voyage of discovery around the world.

According to these People’s Daily stories (1,2), the Brothers Haier is the longest Chinese-made cartoon ever produced. And it’s coming to America. Eventually.

It’s reported that the biggest cartoon channel of the US once conducted a trial transmission before the broadcasting of the Haier Brothers and to their great surprise they found that American children were quite absorbed in this cartoon program. Their parents also showed their favor with this cartoon for it’s rich in knowledge and absence from bloody fighting and eroticism. In the opinion of the US insiders, this cartoon series, a modern edition of the “Journey to the West” offered by China to the world, is surely to carry away the US children. -

So, don’t let your kids watch that sexy, bloody marketing ploy/subversive Al-Qaeda plot that is Aqua Teen Hunger Force. Have them watch something wholesome. Check out this Brothers Haier episode over at Tudou.com, in which the boys meet Winnie-ther-Pooh’s girlfriend. It’s about 12 minutes long, but I promise the payoff is worth it. It is sure to carry away your children.

If anybody can help us with the Chinese, we’d appreciate it.

9 Comments

  1. 2
    abc
    February 9, 2007 at 7:45 am
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    As to why they wear speedos:

    Qingdao is famous for its beaches. And 99% male wears speedos on the beach.

  2. 3
    molly
    February 15, 2007 at 1:28 am
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    I remember that episode of Different Strokes! Creepy! The Haier Brothers are adorable. When you come back to the states bring Haier Brothers stuff for the kids!! Please!!

  3. 4 May 21, 2007 at 10:48 pm
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    I’m interested in the condition of this cartoon — it’s my favorite in primary school, and so far, I have only bought the Video CDs from 1 to 159, the rest cannot be bought here now. Can you tell me how long have it been produced in any other places except the Mainland China? Thanks.
    PS. I can help you understand the dialogues, this summer holiday.

  4. 5 May 22, 2007 at 6:09 am
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    Hi, Dian. I don’t think the cartoon has been produced outside of Mainland China, yet. I’ve never seen it. Does anybody else know?

  5. 6 May 22, 2007 at 10:34 pm
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    In China, quite a lot of websites and people says this cartoon was played in the U.S., and we (fans of Haier Brothers in Baidu Post-centre,) all thought it wouldn’t be played in the Mainland China any more…
    Anyway, it is an excellent cartoon without any unpleasent things, and full of knowledge.

    You can download the lastest ones that had ever been produced here. I’ll try to give you some translated dialogs (in English) this summer though my English is not good enough:)

    btw, someone says the rest parts (since 160) is now playing on Tibet TV.

  6. 7 May 23, 2007 at 2:11 pm
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    I found some English scripts of that now:
    [url=http://post.baidu.com/f?kz=116574144]Session 1: Haier Brothers Return[/url]
    [url=http://post.baidu.com/f?kz=116574281]Session 2: Distress in The See[/url]
    [url=http://post.baidu.com/f?kz=116574392]Session 3: Volcano Island[/url]
    [url=http://post.baidu.com/f?kz=116574513]Session 4: Mysterious Rocks[/url]
    [url=http://post.baidu.com/f?kz=116574682]Session 5: Norwegen Whirlpool[/url]

  7. 10
    CFB
    May 26, 2007 at 6:38 am
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    The Haier bros. cartoon NEVER played the United States in any capacity beyond demo reels to prospective syndication distributors. I don’t doubt that attempts were made to gain some kind of north American television deal, but given how the major networks have reduced the number of hours devoted to children’s programming, and how many local affiliates go for cheap daytime talk trash (Judge Somebody, Springer, Povich, etc.) or infomercials, and how Disney has their own in-house and higher quality American and Japanese programs to choose from (the same applies to Nickelodeon and the Cartoon Network) - unless some UHF Christian station aired the Haier bros. (possible but unlikely) I’d chalk up the hype to more CP/Studio hype.

  8. 11 October 5, 2007 at 1:32 pm
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    I’ve translated one session of that, terribly… I think I can continue if you can help me improve the translations… Email/use WLM to contact me at xslidian@hotmail.com for anything I can send you:)

  9. 12 October 5, 2007 at 1:50 pm
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    I think I should explain the cartoon DO NOT INCLUDE ANYTHING ABOUT SEX, besides, it do include many things about politics, e.g. nuclear weapon and terrorism. That might be why the cartoon is still popular now.

3 Trackbacks

  1. February 7, 2007 at 6:44 pm

    The Brothers Haier…

    The US doesn’t need to worry about Aqua Teen Hunger Force. It needs to worry about the Brothers Haier….

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