peer-see

Via Yahoo, The Wall Street Journal offers a case study destined for Intro to Marketing textbooks. It’s a fluff piece for the Brilliance of Culturally-Conscious Marketing. Pbbbfffttt! So in China in 2006 Kraft remade the Oreo itself, introducing for the first time an Oreo that looked almost nothing like the original. It’s as if I’m supposed […]

Today is Mothers’ Day, my first as an actual mom. Last year I was pregnant on Mothers’ Day, which doesn’t really count. An astonishing number of my friends have had babies in the past year. Ladies, you know who you are, and I hope you are enjoying this special day with your little baby […]